Happy Kids with Books


Maximizing Character is a nonprofit organization dedicated to teaching character values and life skills including healthy lifestyles. Maximizing Character aims to help youth to use their character strengths in their daily lives by learning to think and act with respect for themselves and others. Learn more about the positive impact we have and join us in bringing about positive change.



Motto: Building Character for Life

Mission: To partner with parents, schools and community leaders in order to promote good character, teach life skills and foster social responsibility among youth through community service.

Vision: Maximizing Character seeks to provide character development and life skills to youth in educational and community settings in order to maximize their potential as they engage in a global society.

Core Values: Wisdom, Integrity, Service, Excellence (W.I.S.E.) 



Bringing Change

Maximizing Character is achieving more with our initiatives than ever before. We work on many exciting projects to help improve the lives of others, and are very proud of the progress we continue to make. Learn more about what we do, who we help, and how we work every day to promote positive change.

Team Putting Fists Together In Huddle
Successful Saturday Inspiration_ Did You


Spreading the Good

With this initiative, Maximizing Character's goal is to promote good character. Utilizing evidence based character education programs, our members and youth ambassadors partner with parents, teachers and community leaders to teach good citizenship, honesty, self-control, kindness and other values that promote productive, safe and healthy individuals and communities. Learn more about our work by getting in touch with our team today.


Helping The Community

With our organization’s mission always in mind, we strive to help find solutions for community challenges. Whether we are organizing food donations, partnering with other nonprofits with homeless outreach, or hosting youth-violence prevention and health and wellness activities, Maximizing Character is working each and every day to make a positive impact. Contact us to learn more about our commitment to these causes.


Keys to Success

Maximizing Character is dedicated to stepping up our efforts in addressing youth development. By authentically connecting with youth, partnering with parents and educators, and teaching relevant, essential life skills, we empower youth to use their talents, knowledge, skills and abilities to the fullest. We are always striving to make a difference, and invite you to learn more and lend your support.



Recognizing the enormity of the challenges our society faces, Maximizing Character is dedicated to making a lasting impact through our campaigns and programs.

Learn more about our initiatives and get involved yourself.


Our walking club focuses on the importance of healthy lifestyles. This family friendly initiative welcomes children and adults of all ages and fitness levels. For details including dates and locations, Connect with our Facebook Group page @MXC_Everyday or check back, here on our website.


Maximizing Character offers life skills courses for personal development in a variety of settings including schools, classrooms, community-based organizations, churches, and universities. The life skills feature Financial Literacy (basic budgeting, checking, saving, investing etc.), Goal-Setting, Self-Management, Healthy Relationships, Job Skills including completing applications and interviewing, and Self-Care. 
Maximizing Character is a member of the FDIC Money Smart Alliance, an alliance of organizations committed to teaching and promoting the Money Smart curriculum. 
BOOK your LIFE SKILLS sessions TODAY! Contact us at maxcharacter2011@gmail.com


Youth engage in service projects to facilitate thoughtful and effective participation in community life; develop compassion, responsibility, citizenship and to gain skills in cooperation, teamwork, organizational skills.​ Community Focus and Annual Service Projects include:

Character Counts! Week

Character Day

Anti-Bullying Awareness

Make A Difference Day

National Youth Violence Prevention Week

Multiple Sclerosis (MS) WALK

and a host of other projects

Planting Trees

"Great things are done by a series of small things brought together"

Vincent van Gogh

Upcoming Events
CANCELLED due to COVID-19 - National Youth Violence Prevention Week
Mon, Mar 30
Newport News, Virginia
Mar 30, 10:00 AM – Apr 03, 5:00 PM
Newport News, Virginia
Raise awareness on effective ways to prevent or reduce youth violence.
POSTPONED until further notice due to COVID-19 - MXC Walking Club
Sat, Mar 28
Riverview Farm Park
Mar 28, 8:30 AM
Riverview Farm Park, Riverview Pkwy, Newport News, VA 23602, USA
Don't Miss Out! Walk it Out!
Monthly Youth Activity - TBD
Sat, Mar 14
Mar 14, 5:00 PM – 8:00 PM
Hampton, Virginia
Join Us
Game Night
Sat, Feb 29
Brittingham-Midtown Community Center
Feb 29, 5:30 PM – 7:30 PM
Brittingham-Midtown Community Center, 570 McLawhorne Dr, Newport News, VA 23601, USA
Game On! Join Maximizing Character in an evening of friendly competition with board games and interactive group activities. There will be refreshments.


Hampton Roads, Virginia




©2020 by Maximizing Character