Maximizing Character

Motto: Building Character for Life

Mission: To partner with parents, schools and community leaders in order to promote good character, teach life skills and foster social responsibility among youth through community service.

Vision: Maximizing Character seeks to provide character development and life skills to youth in educational and community settings in order to maximize their potential as they engage in a global society.

Core Values: Wisdom, Integrity, Service, Excellence (W.I.S.E.) 


What We Do

Bringing Change

Maximizing Character is achieving more with our initiatives than ever before. We work on many exciting projects to help improve the lives of others, and are very proud of the progress we continue to make. Learn more about what we do, who we help, and how we work every day to promote positive change.

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Character Development

Spreading the Good

With this initiative, Maximizing Character's goal is to promote good character. Utilizing evidence based character education programs, our members and youth ambassadors partner with parents, teachers and community leaders to teach good citizenship, honesty, self-control, kindness and other values that promote productive, safe and healthy individuals and communities. Learn more about our work by getting in touch with our team today.

Community Outreach

Helping The Community

With our organization’s mission always in mind, we strive to help find solutions for community challenges. Whether we are organizing food donations, partnering with other nonprofits with homeless outreach, or hosting youth-violence prevention and health and wellness activities, Maximizing Character is working each and every day to make a positive impact. Contact us to learn more about our commitment to these causes.

Life Skills

Keys to Success

Maximizing Character is dedicated to stepping up our efforts in addressing youth development. By authentically connecting with youth, partnering with parents and educators, and teaching relevant, essential life skills, we empower youth to use their talents, knowledge, skills and abilities to the fullest. We are always striving to make a difference, and invite you to learn more and lend your support.



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School Supply Drive

August 18-28, 2021

Maximizing Character, in collaboration with Fitness by Thomas Anthony and Dudley's Driving Center, has organized a Back to School Supply Drive to benefit the youth of Maximizing Character and Syms Middle School (Hampton, VA). Community Partners and patrons may support this project by dropping off supplies during drop-off dates and times, as well as give online here and cash app donations at $MaximizingCharacter. See Flyer for details.

Movie Night with MXC Thrive Participants

August 28, 2021

Maximizing Character will host a Backyard Movie Night, courtesy of Positive Projections for the MXC Thrive Fitness and Life Skills Boot Camp and Success Skills Academy participants.

Book Signing Event in honor of National Care for Kids Day

September 20, 2021

You are invited to join Maximizing Character and their Founder, Alicia Gaston for her first book signing at So Lux Event Center 12373 Hornsby Lane, Ste, A, Newport News, VA in honor of National Care for Kids Day. There will be coloring activities for the youth, giveaways and, of course, the signing of her new book, The Baldwin Terrace Kids - Sticky Situations.

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"Another rewarding experience that helped shape my leadership skills was volunteering with Maximizing Character. This experience taught me that great leadership is about serving others and having a spirit of humility."

Ashley, 23 year old Retail Manager

"I am very excited to say that I learned how to prepare for an interview which will help me in the real world. I really enjoyed this [life skills] class. Thank you [Maximizing Character] for teaching us this."

Nigel, 9th Grade Student

"I learned how to save money and budget. This helped me learn how to organize money. In many ways that will help in the future."

Milly, 8th Grade Student


Contact Maximizing Character

Hampton Roads, Virginia


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